Koolden/ August 21, 2018/ Social Media/ 8 comments

Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they’re able to deliver. In addition, it’s a great way to reach target markets as well as extending your advertising strategies beyond Google.

Why Social Media Advertising Works

Simply, billions of people access Twitter, Facebook, and Instagram accounts on a daily basis using their desktop computers and mobile devices. Hence, as an advertiser using these sites, you’re able to reach targeted audiences regularly.

Unlike other advertising mediums, social media marketing is new so it grabs lots of attention. In fact, some traditional types of advertising have lost potential users get accustomed to them. In other words, users attention has dramatically decreased based on how generic these adds have become. Social media advertising is new and therefore it’s effective.

Targeted Ads

Social media also has the unique ability to market directly to highly targeted prospects. For example, Facebook makes the following statement, “While most online advertising provides about 38% targeting accuracy, Facebook, on average, delivers 89%. On Facebook, you’ll only pay to reach the right people who’ll love your business.”

This is because Facebook and other social marketing sites allow you to segment your audience. You can create ads based on your prospect’s location, age and gender, interests, and connections. For example, you can advertise specifically to people who have joined a Facebook event. In some cases you can also find people who are similar to your best customers and create ads specifically for them.

social media marketing

Social media ads are considerably cheaper than other forms of advertisement. You reach more people and get more response from those people. It also provides your company with analytics, while some advertising methods do not provide anything and make advertising efforts a guessing game.

Without analytics, you just don’t know if your ad worked or not. With any type of advertising for an internet business, analytics are essential and a clear-cut way to identify which ads are working and how well. You stay in control over your budget and your results.

If you have an advertising budget and strategy, consider adding social media marketing to that plan. You may be surprised at the results. It could change the way your business approaches advertising.

If you need help with your social media or any forms of digital marketing please give us a call. We’ll be happy to partner up with you.

Koolden Social Media

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  1. Good article, you touched a lot of very important topics, all which depend on some form of analytical software in order to follow up with the results. I recently wrote a bit about the importance of a few of these analytical metrics and how to properly interpret them.

    1. That’s great Dez! Thanks for stopping by and dropping those words. I took a look at your article and although you said you wrote a bit I found it to be very concise and straightforward. In fact, it covers all the important metrics on a website. Great read!

  2. Awesome information. I tried Facebook ads a couple of times but I don’t think I gave it enough of a chance. I’m going to try again because social media for advertising is that crucial for your business. But I also want to look into the other social media sites. Marketing is essential for traffic to your website. And analytics are important as well.

    1. Thanks for taking your time to write this comment Rob. We appreciate. Facebook Ads along with Google Ads are probably the most effective (and inexpensive) forms of advertisement nowadays and no business can afford not using them. And this includes your own personal brand too

  3. This is a really great article you’ve written. I think it’s really important for people to know that they can achieve so much when they use social media as a marketing ground, Many people out there are not aware of this, so I’m really glad that you wrote about it.

    1. We appreciate Chizoba. In fact, it’s so inexpensive it makes no sense not to use it. Facebook and Google are the biggest players and compete against each other on reach and price. Essentially, you can reach an average of 2000 people with $100 worth of paid ads.

  4. I have been considering social media marketing. I mean I do have Twitter, Facebook, Pinterest, and all of them…but I don’t really market my blog. Have you found any one of these to work better as far as marketing is concerned? Thanks!

    1. Hi Matts Mom, we highly recommend you to use social media ads on your blog. We know that bloggers get a lot of organic traffic just by posting fresh content regularly. But did you know social media ads can be targeted specifically to your audience? In your case, people that have an interest in travel for example. You can even target people that have an interest in a specific location. Regarding ROI, it’s just amazing how much return and how many hot leads you can get per campaign. Again, social media ads can be as cheap as $5/day and average reach is in the thousands of people per $100 spent.

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