Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they’re able to deliver. In addition, it’s a great way to reach target markets as well as extending your advertising strategies beyond Google.
Why Social Media Advertising Works
Simply, billions of people access Twitter, Facebook, and Instagram accounts on a daily basis using their desktop computers and mobile devices. Hence, as an advertiser using these sites, you’re able to reach targeted audiences regularly.
Unlike other advertising mediums, social media marketing is new so it grabs lots of attention. In fact, some traditional types of advertising have lost potential users get accustomed to them. In other words, users attention has dramatically decreased based on how generic these adds have become. Social media advertising is new and therefore it’s effective.
Social media also has the unique ability to market directly to highly targeted prospects. For example, Facebook makes the following statement, “While most online advertising provides about 38% targeting accuracy, Facebook, on average, delivers 89%. On Facebook, you’ll only pay to reach the right people who’ll love your business.”
This is because Facebook and other social marketing sites allow you to segment your audience. You can create ads based on your prospect’s location, age and gender, interests, and connections. For example, you can advertise specifically to people who have joined a Facebook event. In some cases you can also find people who are similar to your best customers and create ads specifically for them.
Social media ads are considerably cheaper than other forms of advertisement. You reach more people and get more response from those people. It also provides your company with analytics, while some advertising methods do not provide anything and make advertising efforts a guessing game.
Without analytics, you just don’t know if your ad worked or not. With any type of advertising for an internet business, analytics are essential and a clear-cut way to identify which ads are working and how well. You stay in control over your budget and your results.
If you have an advertising budget and strategy, consider adding social media marketing to that plan. You may be surprised at the results. It could change the way your business approaches advertising.
If you need help with your social media or any forms of digital marketing please give us a call. We’ll be happy to partner up with you.
Koolden Social Media