How To Send Email Customers Want To Read
You’ve probably never heard the term “email marketing” before, but more than likely you have seen it. Marketing emails are simply all over our inboxes. They’re usually from companies you followed or did business with. And the reason why they keep coming is simply because they work.
Email Marketing is one of the most effective ways to market products and services to consumers. In fact, we believe that every company should have an email list in place to not only keep its customers up to date with newsletters, but as a great way to generate revenue. If you’ve been considering email marketing, check out some points you should consider when writing your emails.
Write in Style
Don’t be tempted to overuse the different types of fonts available in text editors. They might display differently on people’s computers due to the various operation systems available. And even if they do display correctly, everyone’s tastes are different. To avoid any font-based mishaps, stick with simple fonts that are widespread, easy to read, and understated.
Your color scheme should be consistent and should reflect your brand. Avoid having all kinds of colors going on, so you can achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get going.
Some Great Points to Consider
One of the most important things you can do during your e-mail marketing campaign is to set your goals and re-evaluate them as necessary. Make sure you know what you want to accomplish with your e-mail marketing campaign and be willing to change some of your practices as the industry, your business, or your customer basis changes.
Use trending topics to your own advantage when you send out your emails. When there is a holiday try to tailor your emails to fit the occasion. Subscribers will be very appreciative of this, and they will feel as if you are human and not a robot. Offering holiday discounts is another great idea that ties into the festive theme.
Write your message copy with benefits in mind, but not yours. Make sure your messages reflect the benefits that your content, products or services are offering your subscribers and readers. They want to know what is in it for them before they commit to the call to action, which is where your benefit happens.
Be effective with follow ups. When following up with your potential customers, you could send out an email that gives them a summary of an offer. Attach a line on the email that tells them to review this offer. The ending postscript could inform them that there are absolutely no hidden fees on the offer that you are providing them.
Don’t include pre-checked opt-in boxes within your emails. This will make you look untrustworthy to your readers as they may take this to be a little too forward. Also, when you let readers opt-in themselves, you create a better email list of customers that are actually interested in you and your business.
These are some of the most important tips on writing attention grabbing emails. Now that you know what email marketing and how it should be done, make use of these tips in your own emails!
If you need help with email marketing or any other digital marketing service, please contact us. We’ll be glad to partner up with you and your company.
Koolden Social Media